How informant structures knowledge through words.
Must have semantic relationship in chart (p47). These are semantic relationships used in taxonomies.
Kinds of relationship seen in taxonomies:
- If steps in- Evething has to be “steps in this” or “steps in that” same applies to all following
- A part of- “A part of this” A part of that
- Kind of this- kind of that
- Uses of “This” uses of “That”
- X is the result of Y : (x) Mechanical error is the result of bad weather (y)
- X is a reason for doing Y
- X is a place for doing Y
- X is used for Y (tools, equip, etc.)
Interviews should be shorter, specific, list of items in front of your informant, mores structural questions, more attribute. Use slips of paper, give them to your informant (this, that, & this) “Are any of these more related than the other.” Understand detail, and you know the culture. What does informant really know. [about his culture]
How one airline is different from another: Ex. Contrast Set
Paradigms: Dimensions of meaning
Chart where your representing dimensions of contrast, which is information important to your informant. There shouldn’t be any paradigms without a preceding taxonomy. Remember what an ethnography does is tell the reader everything they’d need to know, how to be a pilot in that culture & not mess up. “How do you talk to Air Traffic Control” “How do you handle different planes” Prepare sample chart, have informant help you fill it in.